1. | Grönroos, Christian / Företagsekonomiska institutionen |
The augmented service offering / Christian Grönroos.
- In: Add value to your service : the key to success / Carol Surprenant, ed.. - Chicago, Ill. : American Marketing Associaton, 1988, ISBN 0-87757-190-2 |
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2. | Grönroos, Christian / Företagsekonomiska institutionen |
New competititon in the service sector : the first five rules of service /
Christian Grönroos.
- In: International journal of operations and production management, ISSN 0144-3577, (1988) 3, |
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3. | Grönroos, Christian / Företagsekonomiska institutionen |
Defining marketing : a market-oriented approach / Christian Grönroos.
- In: European journal of marketing, ISSN 0309-0566, 23 (1989) 1, |
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4. | Grönroos, Christian / Företagsekonomiska institutionen |
Fundamental research issues in service marketing / Christian Grönroos.
- In: Seventh annual services marketing conference proceedings : designing a winning service strategy / Mary J. Bitner & Lawrence A. Crosby. - Chicago, Ill. : American Marketing Association, 1989, ISBN 0-87757-195-3 |
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5. | Grönroos, Christian / Företagsekonomiska institutionen |
International marketing of services : accessibility strategies for service
firms / Christian Grönroos.
- In: Dynamics of international business : vol 2 : proceedings of the XVth international conference of the European International Business Association : December 17-19, 1989, Helsinki, Finland / ed. by Reijo Luostarinen. - Hki : The Helsinki School of Business, 1989, |
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6. | Grönroos, Christian / Företagsekonomiska institutionen |
Service management and marketing : managing the moments of truth in service
competition / Christian Grönroos. - Lexington, Mass. : Lexington Books, 1990. -
298 s.
ISBN 0-669-20035-2 UDC 658.64:658.8 |
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7. | Grönroos, Christian / Företagsekonomiska institutionen |
Marketing redefined / Christian Grönroos.
- In: Management decision, ISSN 0025-1747, 28 (1990) 8, s. 5-9. |
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8. | Grönroos, Christian / Företagsekonomiska institutionen |
Relationship approach to marketing in service contexts : the marketing and
organizational behavior interface / Christian Grönroos.
- In: Journal of business research, ISSN 0148-2963, 20 (1990) 1, January, s. 3-12. |
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9. | Grönroos, Christian / Företagsekonomiska institutionen |
Motivating you patients : marketing dental services / Christian Grönroos.
- In: International dental journal, ISSN 0020-6539, 40 (1990) 1, February, 18-23 |
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10. | Grönroos, Christian / Företagsekonomiska institutionen |
Service management : a management focus for service competition / Christian
Grönroos.
- In: International journal of service industry management, ISSN 0956-4233, 1 (1990) 1, s. 6-14. |
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11. | Grönroos, Christian / Företagsekonomiska institutionen |
Developing customer-conscious employees at every level : internal marketing /
William R. George and Christian Grönroos.
- In: The AMA handbook of marketing for the service industries / Carole A. Congram & M. L. Friedman, eds. - New York : AMACON, 1990, ISBN 0-8144-0104-X |
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12. | Grönroos, Christian / Företagsekonomiska institutionen |
The marketing strategic continuum : toward concept for the 1990's / Christian
Grönroos.
- In: Management decision, ISSN 0025-1747, 29 (1991) 1, |
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13. | Grönroos, Christian / Företagsekonomiska institutionen |
Scandinavian and the Nordic school of services : contributions to service
management and quality / Christian Grönroos.
- In: International journal of service industry mangement, ISSN 0956-4233, 2 (1991) 3 , |
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14. | Grönroos, Christian / Företagsekonomiska institutionen |
Contribution from the Nordic School of Services and Scandinavian management /
Christian Grönroos.
- In: Quality in servises (QUIS 2) conference : selected papers / eds. E. E. Schening, E. Gummesson och C. H. Little. - New York : St. John's University, 1992, s. 135-140. |
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15. | Grönroos, Christian / Företagsekonomiska institutionen |
Facing the challenge of service competition : the economics of serie /
Christian Grönroos.
- In: Quality management in services / ed. by Paul Kunst, Jos Lemmink. - Assen : Van Corcum, 1992, s. 129-140. ISBN 90-232-2687-9 |
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16. | Grönroos, Christian / Företagsekonomiska institutionen |
Quo vadis, marketing? : towards a a neo-classical marketing theory / Christian
Grönroos.
- In: Ekonomi och marknadsföring : festskrift till Gösta Mickwitz / red. H. C. Blomqvist, Christian Grönroos, Lars-Johan Lindqvist. - Helsingfors : Svenska handelshögskolan, 1992, s. 109-123. - (Ekonomi och samhälle, ISSN 0424-7256 ; 48). ISBN 951-555-387-3 |
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17. | Grönroos, Christian / Företagsekonomiska institutionen |
Quality comes to service / Christian Grönroos.
- In: The service quality handbook / ed. by Eberhardt E. Scheuning, William F. Christopher. - New York : AMACOM, 1993, s. 17-24. ISBN 0-8144-0119-8 |
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18. | Grönroos, Christian / Företagsekonomiska institutionen |
Relationsmarknadsföring, servicekonkurrens och relationsekonomi : dagens nya
utmaningar / Christian Grönroos.
- In: Ekonomiska samfundets tidskrift, ISSN 0013-3183, 46 (1993) 4, s. 207-211. |
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19. | Grönroos, Christian / Företagsekonomiska institutionen |
Towards a third phase in service quality research : challenges and future
directions / Christian Grönroos.
- In: Advances in services marketing and management : vol. 2 / ed. by Teresa A. Swartz, David E. Bowen, Stephen W. Brown. - Greenwich, CT : JAI-press, 1993, s. 49-64. ISBN 1-55938-656-8 |
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20. | Grönroos, Christian / Företagsekonomiska institutionen |
A winning service offer in car rental / Christian Grönroos & Hans Åke Sand.
- In: Management decision, ISSN 0025-1747, 31 (1993) 3, s. 45-51. |